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“It Starts With M.E.”logos cannot be altered in any way without written permission from CMA. Not for commercial use.



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Copy Points

Below you will find talking points and official CMA Foundation social media accounts.


Talking points for “It Starts With M.E.” Campaign

  • Official Name:“It Starts With M.E.” which stands for It Starts With Music Education
  • Incorrect names: ISWM, It Starts With ME, it starts with m.e., or any variation thereof
  • Call-to-action:The “It Starts With M.E.” campaign utilizes music’s biggest advocates to communicate the important impact  music education has on every child’s life. By sharing personal stories about the influence and power of music, we are starting a conversation that will generate awareness and increase public perception. Join the movement and share your personal music journey by sharing your photo on Instagram, Facebook, and/or Twitter with #itstartswithME; Visit to learn more
  • Participation by: Kelsea Ballerini, Dierks Bentley, Luke Bryan, Dan + Shay, Lindsay Ell, Chris Janson, Ashley McBryde, Midland, Old Dominion, Cole Swindell, Thomas Rhett, Carrie Underwood, Keith Urban, Brett Young, Kane Brown, Carly Pearce, Devin Dawson, Charles Esten, Jillian Jacqeline, Raelynn, Brett Eldredge, Darius Rucker, Charlie Worsham, Danielle Bradbery, A Thousand Horses, and MORE!
  • Official Tagline:Country’s Campaign for Music Education
  • Official Website:org
  • Official Hashtag:#itstartswithME
  • Incorrect hashtags: #ISWM #itstartswithmusiceducation or any variation thereof
  • More Info: The “It Starts With M.E.” campaign is designed to help raise awareness for the importance of music education and to create an advocacy team for our young people. Music education helps shape our next generation to be creative, collaborative and forward-thinking leaders, while reinvigorating communities and those living there. Music class is not just a fun elective course, it is vital to a well-rounded education that develops well-rounded citizens who positively contribute to society as a whole


Official CMA Social Media Accounts:


Suggested Copy For Post

  • Option 1: pull from transcript (below)
  • Option 2: answer questions (below) for inspiration & direction
  • Please add to your copy: “It starts with music education. It Starts With M.E.”

Questions that may help guide your social copy for social posts:

  • What was the moment you knew you loved music or you knew you were on the path you were supposed to be on?
  • Why did you choose your word? Create your own definition of the word you chose in relation to music education.
  • What does music mean to you?

PR talking points about the campaign:

 “Music education has proven to be an effective and invaluable tool for academic achievement and social development. Now, more than ever, we need to invest in our young people to be the creative, collaborative, forward-thinking future our country needs. By sharing how music has changed/impacted my life, I’m hoping others will join the It Starts with M.E. movement and support music education.”

“I know first-hand the tremendous impact a quality music education can have on a student’s academic achievement and social development, yet we still hear that music programs are underfunded and educators do not have the resources they need to create a thriving program, by joining the It Starts with M.E. campaign, my hope is that we can continue to raise awareness and funds to support music programs across the country. I want every child to have access to the same kind of quality music program I was so fortunate to have growing up.”

Providing opportunities for students to thrive through music is not just something I’m passionate about, but something I find crucial to helping shape our next generation. I’m joining the It Starts with M.E. campaign because I would not be where I am today without the resources and support my music teacher provided me at a time when I lacked confidence and direction. The” It Starts with M.E.” campaign is our way to give back and help raise awareness for the importance of music education.”

“I can’t imagine a world in which (my) children aren’t offered music in school. Music education doesn’t just impact students, but it helps to reinvigorate communities through the power of music. I’m excited to join the It Starts with M.E. campaign to help raise awareness around the importance of music in school and the impact it has on our children

Please also tag CMA Foundation (reference social handles below).


Visit for a current list of “It Starts With M.E.” participants. If you would like to request to download any “It Starts With M.E.” content, please contact


Visit or to view videos of “It Starts With M.E.” participants. If you would like to request to download any “It Starts With M.E.” content, please contact


It Starts With M.E. Radio Spots, Feat. Sara Evans